I design fashion twice, once by hand, once by algorithm. With 4+ years across AI visual production, fashion design, textile design, and design education, I craft campaign-ready visuals, UGC content, static ads, and AI-generated films, without a studio or a photoshoot. From draping fabric to directing pixels, I bring a couturier's eye to generative technology. If your brand needs visuals that stop the scroll, let's create them together.
About Me
I'm Laiba Gulfraz, an AI Fashion Visual Designer, brand founder, and fashion educator with 4+ years spent moving between the atelier, the classroom, and now the frontier of generative AI. At Sirkup AI I produce campaign visuals, product photography, UGC content, static ads and video creatives for e-commerce brands, working in Midjourney, Kling AI, Seedance, Runway and Pika.
My foundation is deeply hands-on: a BS in Fashion & Textile Designing, seasons spent designing signature collections and exclusive textile motifs, directing design teams, and founding Baila Bohème, a custom fashion brand delivering nationally and internationally. As a NAVTTC-certified lecturer, I've trained the next generation of designers in dressmaking, draping, CAD, and textile printing.
That rare combination, real garment craft plus fluency in AI image and video tools, is what makes my work feel intentional rather than generated. I don't just prompt; I art-direct.
To merge traditional fashion craftsmanship with generative AI, producing visuals that elevate brands and prove technology can carry a designer's soul.
To lead the new discipline of AI fashion visualization from Pakistan to the world, and teach a generation of designers to do the same.
The Cast
Twenty-five AI character studies, different faces, styling, and worlds, each generated and art-directed from scratch. Hover to pause, click to open.
Selected Work
From a launch film to visuals running on a live product, every asset conceived, art-directed, and produced by me with generative tools. Three bodies of work.
eComrads is an AI software platform built by the Sirkup AI team for e-commerce businesses. Its launch needed a promotional film that felt like a product reveal, not a demo.
Story, script, and creative direction. Editing by a dedicated editor.
Built the narrative arc, wrote the script, and directed the visual treatment toward a cinematic reveal that positions the product as inevitable rather than optional.
Published by eComrads across all of the brand's social media platforms as the official promotional film for its launch.
A launch film for a live product, not a concept piece. The brief was to make software feel cinematic, so the story leads and the interface follows.
Story, script and direction by me. Final edit executed by eComrads' editor.
A concept fashion editorial exploring a monochrome moto-luxe look, produced entirely with generative AI.
Creative direction, AI generation, character & garment consistency, shot planning, edit.
Developed the look, built a multi-angle storyboard around a single model and garment, and directed a fashion film from the stills.
A campaign-ready body of fashion work: one film, a tight consistency edit, and three themed editorial series, Gilded Bloom, Crimson Noir, and Silver Horizon.
Stills are only half the story. The storyboard below was directed into motion, same model, same garment, same light, proving character and product consistency across an entire AI-generated campaign.
The Storyboard: One Look, Every Angle
eComrads is an AI creative engine built by Sirkup AI for e-commerce brands, product photoshoots, static ads, UGC videos, and viral ad recreation.
As part of the team, I test and produce ad creatives on the platform daily, concept, generation, and art direction across formats.
Produced static campaigns, product films, and UGC-style videos across beauty, fashion, footwear, and lifestyle briefs.
Some of the visuals displayed across the live product are mine, work in production, seen by every visitor to ecomrads.com.
Scroll to browse the live site, several creatives visible across these pages are my work, produced and stress-tested on the platform itself.
Visit the live site ↗
Concept and demonstration creatives. Brand names shown are unaffiliated.
Best in Show
Fast Cuts
The first three seconds decide everything. A cluster of scroll-stopping opens, drift closer and tap one to play.
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Tap a box to play. Tap again, or the video, to close.
Capabilities
Fluent across the generative stack, and trained in the craft it's replacing. That combination is the work.
Foundations
Credentials
International Centre of Excellence · May 2026
Govt. of Pakistan · Ignite & Virtual University · July 2024
Govt. of Pakistan · Ignite & Virtual University · July 2024
Recognition
National television, invited stages, and official appointments, recognition earned by building, teaching, and leading.
Featured on one of Pakistan's most-watched programs for outstanding achievements in fashion design and entrepreneurship with Baila Bohème.
Invited back to the institution where she trained, to inspire students with an entrepreneurial journey, from design student to founder of an international custom modest fashion label.
Invited to share a success story and motivate youth as a recognized young entrepreneur making footprints nationally and internationally.
Appointed by the Federal Board of Intermediate & Secondary Education and Rawalpindi Board to conduct official Fashion Design examinations, a mark of professional standing in the field.
Let's Talk
Have a campaign, a collection, or a brand that needs visuals people remember? Send a message. I reply personally.